Where Scandinavia meets Florida


The concept behind PURE Spa originates from the Swedish-owned Pelican Grand Beach Resort and the dream of bringing the exotic Scandinavian feeling of well-being to Fort Lauderdale.


The Atlantic Ocean plays a vital role in the creation of PURE Spa.  Unobstructed Atlantic Ocean views from the 11th floor are described by most as “breath-taking”. We look forward to taking yours away!


From the very first blue print PURE Spa has been all about telling a story, creating valuable memories, and finding a truly disconnected feeling.

full service

All departments at the hotel are working hard together as a team to ensure great service experience. As well as full-fill our PURE Promise to you.

Disconnect in our hanging chairs, ocean views and expertly decorated surroundings. It will leave you floating away in relaxation...