Where Scandinavia meets Florida


The concept behind PURE Spa originates from the Swedish-owned Pelican Grand Beach Resort and the dream of bringing the exotic Scandinavian feeling of well-being to Fort Lauderdale.


The Atlantic Ocean plays a vital role in the creation of PURE Spa.  Unobstructed Atlantic Ocean views from the 11th floor are described by most as “breath-taking”. We look forward to taking yours away!


From the very first blue print PURE Spa has been all about telling a story, creating valuable memories, and finding a truly disconnected feeling.

full service

All departments at the hotel are working hard together as a team to ensure great service experience. As well as full-fill our PURE Promise to you.

Disconnect in our hanging chairs, ocean views and expertly decorated surroundings. It will leave you floating away in relaxation...

Hand-picked Partners

Like in everything we do, personality matters and partnerships are no exception. It’s together with these partners that we create uniqueness with PURE Spa. Soon our selection of products used in the spa will be available for purchase online. Enhancing your PURE Spa retreat at home.

We’ve established personal bonds and want them to be a part of our story.


Maria Åkerberg

Deep Skin Organics developed and produced in Sweden. Close contact with the founder and regular manufactory visits.


Understands slow beauty and returning to simple wellness.  A vegan nail and body care line.


Founded on the principle that fashion and comfort should never be mutually exclusive.


The next generation of bathtubs from the Jacuzzi family. With MicroSilk bubbles your skin will be cleansed like never before.


A Swedish born company that lets you be inspired with a dose of colourful design.


Sumptuous to the touch; creating the perfect reminder for us all to “touch” someone daily; with a kind word, gesture, or a genuine smile!


Brings Nordic Design lighting to the US. Supplier of the secret "animal" that will be kept in the lobby. Watch out!


Continuously generating ground-breaking ideas in the name of beauty


Our full line of luxury sun and skincare products incorporate a Farm to Face® sourcing philosophy, using the freshest and most natural ingredients whenever possible.


Soy Delicious Candles are a multi-use, 3 in 1 candle; as the candle melts it becomes a warming massage oil, body moisturizer, and aromatherapy!


Massage & Aromatherapy in one portable product. An innovative concept, developed by Stephanie Whittier LMT, CST that allows the luxury of spa relaxation to travel with you wherever you go.